About the project
Victory Elixir is the ultimate in high-performing, plant-based, banned substance free performance and recovery products with ingredients scientifically proven to boost power, endurance, focus, energy and immunity while reducing pain and inflammation.
The founders of the company came to us with a lot of great content and a compelling brand story. Where they needed help was helping visitors find relevant content quickly and effortlessly, and communicating their dedication and commitment to wellness through site-wide branded storytelling.
The biggest challenge would be implementing the right combination of featured content, galleries and navigation opportunities, while still weaving that passion and purpose into new and existing pages.